How to Earn Thousands Per Video With TikTok Pulse: The Ultimate Guide For Creators
Everything You Need To Know About TikTok Pulse
TikTok continues finding new ways for creators to monetize their content. Their latest offering - TikTok Pulse - allows prominent creators to earn revenue from branded content posted directly on their TikTok videos.
This monetization program is still in early access but offers major money-making potential for top creators as it expands.
But what exactly is TikTok Pulse, and how does it work? This guide will cover everything you need to know to leverage TikTok Pulse for your account.
What is TikTok Pulse?
Announced in April 2022, TikTok Pulse is a new contextual advertising solution that allows brands to place their ads directly within the content of top-performing creators.
It aims to connect brands with some of TikTok’s most engaging creators to develop branded content that resonates with target audiences. Creators can earn revenue from the branded videos.
TikTok describes Pulse as a “high impact, brand safe’ solution for advertisers.”
In contrast to disruptive standard ads, the promoted content within creators’ videos will aim to entertain and engage - not interrupt or annoy - viewers.
How Does TikTok Pulse Work?
With TikTok Pulse, brands can identify influencers and creators whose content aligns well with their target demographic and products/services.
Brands can contact creators directly or work with TikTok representatives to negotiate sponsored content deals.
Once a deal is struck, creators will produce TikTok videos integrating and highlighting the brand’s products or messaging within their usual content style.
For example, a food creator might feature a new drink within their cooking videos. A fashion influencer might showcase specific clothing items of a sponsoring brand.
This branded content - labeled with “#Ad” or “#sponsored” disclosures - is amplified to expanded audiences outside the creator’s normal reach.
Additionally, it may receive preferential placement on TikTok’s “For You” feeds to achieve maximum visibility.
As creators satisfy the terms of their sponsorship agreements, they earn revenue from the branded videos. Meanwhile, brands receive expanded exposure aligned with influencers that TikTok users already engage with and trust.
What Are The Benefits of TikTok Pulse?
TikTok Pulse offers unique benefits for both brands and creators:
For brands:
Targeted exposure through relevant creators
More seamless, natural-feeling advertising
Brand safety protections
Reporting and analytics
For creators:
New steady revenue stream
Wider reach for their content
Develop relationships with brands
Monetization of back catalog content
Who Is Eligible for TikTok Pulse?
TikTok has set precise eligibility requirements for creators wanting to participate in Pulse:
Have at least 100,000 followers
Be based in an eligible country
Have no current content or policy violations
Upload original, quality content regularly
Additionally, TikTok will individually vet each creator before granting Pulse access. They review content themes, topics, safety, creators’ reputations, and more.
Currently, TikTok Pulse is only available in select countries and regions, including:
United States
Canada
Mexico
Australia
New Zealand
Western Europe
But TikTok plans to expand availability globally, opening the program to more creators worldwide.
How Much Money Can You Earn from TikTok Pulse?
Exact earning potential likely varies based on factors like:
A creator’s follower count and engagement rates
The brand deal terms negotiated
Overall performance of the sponsored content
But according to creator earnings from similar initiatives on platforms like YouTube, payouts from branded social content often pay:
~5-10 cents per view
~$10-$20 per thousand views
Based on those benchmark averages, creators participating in TikTok Pulse campaigns for brands could expect to earn anywhere from thousands up to tens of thousands of dollars per branded video.
For creators consistently partnering with multiple brands, TikTok Pulse opens up significant steady revenue potential over time.
Key Takeaways About TikTok Pulse
A few final key things to keep in mind about TikTok Pulse:
Still invite-only for handpicked creators for now
Requires a sizable, highly engaged audience
Vetted, brand-safe content is crucial
Major money-making potential for chosen creators
Allows naturally integrated sponsorships over interruptive ads
Expanded content reach for participating creators
TikTok controls the monetization process
As TikTok Pulse evolves, it offers a win-win proposition for top creators to monetize their influence while partnering brands expand their reach, all while enhancing the viewer experience.
Maximizing Your Revenue Opportunities
Focusing on delivering quality content that engages your audience is the first step towards unlocking money-making opportunities like TikTok Pulse.
The TikTok Productivity Tracker provides templates to help you organize and schedule content efficiently - gaining more viewers that brands want to connect with.
As your account and influence grow, platforms like TikTok Pulse become available, allowing you to earn an income doing what you love!
Frequently Asked Questions About TikTok Pulse
TikTok Pulse is still new, so you probably have some questions if you’re considering participating. Here are answers to some common FAQs:
How do I apply for TikTok Pulse?
Currently, there is no public application process – TikTok handpicks creators directly based on eligibility criteria. You need 100K+ followers to meet content guidelines, have no violations, and post quality content consistently.
Who sees the sponsored content?
Brand-sponsored posts through TikTok Pulse are shown to wider audiences beyond a creator's normal reach. TikTok amplifies the content to targeted users that align with the brand's goals.
Can I work with any brand?
TikTok vets all Pulse content for brand safety, so inappropriate or controversial brand partnerships likely won’t be approved. But creators can partner with the most credible brands for approved sponsored posts.
How often can I post branded content?
There are no set limits, but TikTok likely aims to balance sponsored content with a creator's organic posts. Posting too much-sponsored content at once could turn off loyal followers.
Can I feature multiple brands in one video?
Multiple sponsorships in a single video are possible, but TikTok may prefer individual videos focused on highlighting each brand clearly. Check with your TikTok rep regarding best practices for partnerships.
The opportunities are expanding for creators to earn income from platforms like TikTok by delivering entertainment and value to engaged followers. As tools like TikTok Pulse develop further, there will be plenty of lucrative branded partnership possibilities for eligible accounts.
Stay focused on growing your audience and stick to posting quality content regularly. This maximizes your appeal for future monetization programs and collaborations, allowing you turn your account into a thriving business!
